-Pricing Advice from America's Best Pricing Educator-
Your market doesn’t care about your product.
Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives.
START COMMUNICATING VALUE
Speaker and Educator
Mark Stiving is the pricing expert who can show your audience how to strategically price their products and services to generate the most profit and capture more
of the buying market.
With his Pricing for Growth presentations, Mark shares his
expertise with your audience to help them overcome their pricing struggles and grow their businesses exponentially.
Author
Mark is the author of three books:
Impact Pricing – Your Blueprint for Driving Profits
A highly readable primer on pricing. It should be your first pricing book.
Win keep Grow – How to Price and Package to Accelerate your Subscription Business. This book captures the huge differences between recurring revenue and traditional businesses. It’s filled with aha’s.
And his latest book,
Selling Value – How to Win More Deals at Higher Prices, aimed at helping Sales Professionals learn how to capture and communicate value more effectively to win more business at higher prices.
Mark is also the host of the Impact Pricing podcast.
Pricing Advisor
Mark has coached hundreds of companies, large and small, on pricing. These companies know their own products and markets. Mark knows the pricing frameworks. Working together they are always able to find strategies and tactics that boost profits.
Pricing Expert
Mark has been curious about pricing since being a child when he wondered why companies use 99 cents as price endings and later studied that topic in his doctoral program at UC Berkeley. He has researched pricing, was a pricing executive at a $2.5B semiconductor company, and used pricing when starting and selling three companies.
Mark’s mission is to educate salespeople about value-based pricing, which simply means charge what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value and that’s when they bring in Mark to help connect the dots.
